DATUM Product Introduction
The launch of the DATUM line of centrifugal compressors at a major equipment trade show, represented an unprecedented success for Dresser-Rand.  Keene Communications helped D-R develop the launch strategy for the show as well as publicity and materials.

        

 
Corporate Image Poster -- Dresser-Rand
This large-format poster was developed by Keene Communications as one in a series to promote D-R's economic impact in Western New York State.  The posters were prominently
displayed at airports in Buffalo, 
Rochester, and Corning, New York. 

DATUM Product Banner - Dresser-Rand
Banners like this one can make a dynamic impression at trade conferences when integrated into an overall exhibit plan.  This product banner was designed to identify the global reach and range of applications for D-R compression products.  Great care was taken to ensure that the overall design was consistent with the DATUM logo standards and existing graphic standards. 

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